: the role that creativity plays in driving non-incremental business growth, the role of the marketer and how it must evolve in the contemporary organization of the industry. Link for the report.
Let's get back to the brand : how can we use creativity to build brands that are valid in the long term and what does a modern brand look and feel like today? Link to the report.
Looking to 2030: making your business future-fit : the measures and precautions that agencies, brands and companies in the sector must adopt now to be able to adapt to the future market. Link for the report.
Applied creativity: when data, tech and ideas collide : how creativity can be enhanced by the intelligent and targeted use of technology and data. Link to the report.
Creative disruption in commerce : the essential role that azerbaijan phone number data creativity plays in differentiating your commerce experience from a crowd of competitors.
Storytelling at scale : the need to adapt formats to measure. Currently, brands that want to gain visibility must focus on content that entertains and directly involves the consumer on themes in which they can identify and reflect themselves.
Your brand is my experience : Today more than ever the brand and the experience that it can provide to the consumer are the same thing. In fact, it is crucial to create touchpoints that provide rich and full interactions, that transmit to the consumer the character and essential traits of the brand at every stage of the purchasing journey.
Post-purpose: brand accountability and activism : How the world’s largest companies and agencies are participating in addressing some of today’s biggest issues, including climate change, social inequality, arms control, and hunger.