E-Commerce: le tendenze del 2021 per far crescere il tuo business

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E-commerce is changing, and as always in business, first come, first served.

As Darwin teaches us, everything evolves: plants, animals, pokémon, technology, digital business. And despite what many believe, it is not always the strongest that survives, in fact, the rule is clear: the most adaptable to change survives.

This is why, as technology evolves, we must accurate mobile phone number list constantly review and adapt our models, otherwise we risk extinction.

In this article, then, we will try to analyze the changes taking place in the world of digital commerce, trying to predict what the trends will be that we will have to deal with in the near future.

Some considerations on the online shopping market
In 2019, more than 2 billion people purchased online.

It is likely that Covid will give a further boost to the growth of this number.

However, if the prospects in the pool of users who connect to the network every day increase, it is also true that competitors will certainly not sit idly by, and the competitiveness of the sector will also grow exponentially.

In this scenario, every missed opportunity is a gift to your competitors.

Any early positioning, moreover, represents a significant advantage.

Let's see which trends can be explored and exploited in 2021.

Emerging trends for e-commerce
Old and new technologies are coming to e-commerce:

Voice Assistants
Voice search through various devices like Alexa or Google Home is growing rapidly.

In 2019, China had 85.5 million users on these devices, the United States 74.2 million, and the United Kingdom 12.6.

It is estimated that 60% of virtual assistant owners have made purchases with voice commands. Due to the immense popularity of this technology, it is expected that by 2022 many brands will redesign their websites to support voice search capabilities.

The advantages of this technology:

High level of interaction
Ability to contextualize search keys
Conversational interaction is more engaging
Improved user experience
Catchment area and market not yet saturated
Massive use of chatbots
According to some marketing agencies, 80% of businesses will use chatbots by 2022.

Integrating artificial intelligence into your sales channels is a powerful tool to guide customers through their customer journey, while providing exceptional customer care and retargeting.

Here's what chatbots can do for your e-commerce:

Engage and assist customers in the purchasing process on the same landing page.
Provide the information the user needs in real time (approximately 94% of online shoppers base their purchasing decisions on product information)
Reduce bounce rate by capturing the attention of elusive users.
Reduce costs and improve customer care with 24/7 digital assistance.
Collect data on your customers' purchasing habits to optimize your campaigns
The dawn of social commerce
For decades now, the impact of social media in e-commerce marketing strategies is undeniable. Metrics such as engagement, social sharing, and sentiment are increasingly important for the success of a marketing campaign.

According to eMarketer , users (US data) who purchased online through “social commerce” increased from 23% in December 2018 to 31% in October 2019.