The quality of the catalog is crucial

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In this context, don't just pay attention to the quality of the product photos. When you hand the catalog to a customer, it's the first impression that counts. So choose high-quality printing that reflects the company's image. There are no limits to the implementation in the form of partial printing, surface finishes, and a suitable paper selection, because the first tactile impression also counts. High-quality binding, which should be used for the catalog, is also part of the external impression.



The design of a catalog


The design of the catalog should, of course, be aligned with the company's corporate austria phone number data identity and incorporate the company's colors, fonts, and shapes. A corporate design manual lists all the elements and their correct application. If you have separate catalogs for different company divisions or product groups, make sure you use a consistent, overarching design for all catalogs. This way, customers can immediately and easily identify the context.



Product catalog only digital or also analogue?


Well, there's no general answer to this question; it depends largely on the processes within your company. If you have a sales department that often visits customers on-site, a printed catalog is often a good sales tool and is often handed out to the contact person within the company as reference material. Product catalogs are also well-suited for trade fairs and conferences.

A digital version can easily be sent to customers as a scrollable PDF. This is a convenient and, of course, environmentally friendly solution.

The advantage of a catalog—whether digital or analog—is the unified, clear view of the entire product range. Interrelationships can be clearly explained using flowcharts or diagrams. Furthermore, the catalog always offers the opportunity to present the company and any previously unknown services.