The corporate design in the presentation

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Let's start by creating the presentation. To ensure your company is recognized by your customers, you should work with your corporate colors and fonts. Create the colors with the defined color values ​​in a sample presentation so that everyone who uses the presentation knows which colors can be used. The same applies to fonts: Limit yourself to one or two fonts (ideally system fonts) and specify which font size should be used for each text level. If there are text elements that should be emphasized, then specify the font size and color for these as well. If you have icons that describe your products, then insert these into a sample page as well so that they can always be portugal phone number data taken from there in the correct size. If you use a certain visual language in your company, it is good if these photos can also be found on sample pages in the correct size.



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Create a master template


In the master template, you can, among other things, place your logo so that it always appears automatically in the same place without having to insert it each time. Create multiple page layouts for different purposes so that your presentations always have the same look. These could be charts, tables, bullet point pages, or chapter divider pages.

You can find more ideas for a “quick 'n' easy” presentation and the absolute basics in our blog article Simple presentation design with Powerpoint .

The content of the presentation


When it comes to the content of your presentation, always put yourself in your customer's shoes. You don't want to bore them or just explain the product; your goal should be to convince and inspire them. That's why it's important that you always have a clear goal when creating your presentation: to encourage the customer to make a purchase decision. If you present them with too many options and weigh up every pro and cons, your customer will not be able to make a decision but will instead be confused by the many possibilities. So don't talk your topic to death; instead, try to offer your customer exactly the solution to their problem that they need. If you put your content into a broader context and show them the added value of your product, your customer will see the benefits for themselves.