What elements are there in online marketing, and how do I choose the right ones for my B2B company?

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I've presented a few touchpoints above. Of course, different ones are more relevant for B2B companies than for B2C companies. Target groups differ dramatically, especially on social media channels. Therefore, it's very important to first do the groundwork—buyer personas and customer journeys—to then plan an effective strategy. What good is it if you launch individual, uncoordinated campaigns that don't reach your buyer personas and then fizzle out, likely costing you a lot of money in the process?

So let's start with the website ! It should be the foundation of your strategy. On the website, south korea phone number data you can introduce your company and provide detailed information about your products and other interesting content. The website also serves as the starting point for all other online activities. Create a blog, add contact forms, or link from your social media channels to your website or dedicated landing pages .
Blog : If you follow our newsletter closely, you may have already read last week's article about blogging. To summarize: Create relevant content for your target audience and blog regularly. To do this, you should create a content plan and include content offers (e-books or checklists) that you can use to generate leads.
Social Media : As mentioned at the beginning, not all social media channels are suitable for B2B. Common channels that are primarily used for professional purposes are LinkedIn , Xing, and Twitter. If you use these channels, make sure you only post truly relevant content and expert knowledge. Company anniversaries or the opening of new locations are, of course, also worth mentioning. Depending on the buyer persona, other channels may also be considered in the B2B sector. Become active in your network and communicate with others in your industry. There are also real industry experts in professional networks—B2B influencers, so to speak. Try to win them over for your company; this way you can expand your professional network and put your product or company in the spotlight.
Your online marketing strategy also requires planning various campaigns. In keeping with the inbound marketing approach, you should create and coordinate CTAs , forms , and landing pages .
SEO should definitely be a part of your online marketing strategy. With the help of search engine optimization measures, you can increase your website's visibility online and thus drive more visitors to your site. One example is optimizing the meta description. You can find a detailed article on the optimal meta description in our blog!