If you know where your customers are in the buying process, you’ll be in a much better position to send them helpful content.
For example, if someone browses your holiday gift guides, you might consider sending them a discount on gift orders. Likewise, if someone just signed up for your email list during the holiday shopping season, an exclusive discount might inspire them to take the next step.
Think carefully about where each customer group is in your sales pipeline as you develop your campaign and what you can do to take it to the next stage.
K – Keywords
Including specific keywords can help people find them, which can generate a surprising amount of traffic.
Our advice is to choose keywords associated with the holidays and your products that lawyer email list people might search for when they are on your site. This is not the most common practice, but there is certainly value in it, depending on your industry and the size of your audience.
L – Landing Pages
Next, it’s a really good idea to create landing pages for your holiday emails.
Since landing pages typically contain important information about the product, discount, or event you’re promoting, it’s easy to see why they’re so important.
As a general rule, every campaign should have a designated landing page. You can choose to make these pages public on your site or limit access to subscribers who click the link in your email. If you are being offered a special discount just for subscribers, this is the way to go.