Product update emails inform customers about new features, products, or changes to your service. They help keep customers informed and excited about what's next.
Highlight the benefits of upgrading, include a tutorial or video if applicable, and personalize your message based on the recipient's interests or needs.
Key elements of product update emails
Clear announcement: Clearly state the update or new feature. Example: "Introducing dark mode for our app!"
Key Benefits: Explain how the update improves the user experience. Example: "Enjoy a more comfortable viewing experience in low-light environments."
Newsletters are regularly scheduled emails that contain a mix of company updates, industry hotel email list news, and curated content. These emails help keep your brand top of mind and provide ongoing value to your subscribers.
from blog posts to company news to tips and tricks. Personalize the email to make sure it's relevant to the subscriber.
The average open rate for email newsletters across all industries is 21.33%.
Key elements of an email newsletter
Catchy Subject Line: Summarize the content of your newsletter to entice people to open it. Example: “Your monthly roundup: top stories and exclusive offers”
Consistent Layout: Use a familiar structure for easy navigation. Example: Sections like "Latest News," "Upcoming Events," and "Featured Articles."
Compelling Content: Provide valuable, relevant information that’s personalized for your audience. Example: Industry insights, how-to guides, and subscriber-only discounts.
Visuals: Incorporate images and graphics to break up text and make it more interesting. Example: Product images, infographics, or event photos.
Real-time example: A content marketing platform could send a weekly newsletter with the latest blog posts, upcoming webinars, and industry insights.