What is a sales pipeline ?

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A sales pipeline is an organized and visual way to track potential buyers as they move through different stages in the buying process and buyer's journey.

Pipelines are often visualized as a horizontal bar (sometimes a funnel) divided into the different stages of a company's sales process. Leads and prospects move from one stage of the process to the next as they move through the sales process (for example, when reps receive a response to an outreach, such as a cold email, or when a prospect is marked as a qualified or unqualified lead ).

Sales pipeline stages add a level of accountability and make it easier gambling data mexico to achieve sales goals by breaking down the sales process into small, trackable tasks.

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With a pipeline, salespeople can see exactly where their money, deals, and other sales efforts are at all times. This is vital, given that salespeople often juggle many sales leads and deals and can't afford to let anything slip through the cracks.

It's also a powerful tool for sales managers who want to collect and analyze data on how well their sales process is working, or not, so they can optimize it accordingly. As a sales pipeline tracks a salesperson's activities, it provides visibility into which sales activities are giving a company the most bang for their buck.

“Companies don't know what their capabilities are,” says Michelle Seger, a partner at SalesGlobe , based in Atlanta, USA. “If you can really see your activities, how long they've been there, and what your conversion rates are, you'll be able to understand where you stand and what's not working.”