More Podcast Audience Facts & Figures

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We’ll dive deeper into podcast advertising later in this article. For now, know that these listening habits make podcasts an attractive platform to get your message out there.

Among U.S. adults ages 13 and up, podcasts now account for 11% of daily audio consumption. Streaming music still leads the way, but YouTube Music share has slipped slightly.
Podcast listening among 12-34 year olds has declined, while 35-54 year olds have remained stable and over-55s are on the rise.
Frequent podcast listeners (1 time per week) tend to be better educated, work better jobs, and earn more than the average U.S. adult.
73% of users listen on smartphones, 71% use headphones and 29% use speakers.
87.88% of listeners tune in both privately and publicly. 96.21% listen in private places, while 91.67% listen in public places.
Weekday primetime is the most popular time to watch (93.18%). Weekend mornings are the least popular (73.48%).
77% of weekly podcast listeners in the United States have binge-listened to a podcast. Fiction and true crime are the most popular genres to binge.
Typically listeners use about 45-120 MB of data per hour when streaming podcasts.
73% of engineers listen to work-related podcasts every week.
Podcast Discoverability: How Listeners Find New Shows
To grow your podcast audience, you need to know how listeners discover new shows. Here are some mexico telemarketing data podcast discovery trends you should know about:

13. Many people find podcasts through Internet searches (49%) and media recommendations (48%).
Many people find podcasts through internet searches (49%) and social media recommendations (48%).
This data shows the power of word-of-mouth marketing. When your listeners love your content, they are likely to share it with others.

But this also highlights the importance of using the right keywords in podcast titles and descriptions on streaming apps and websites.

That’s why we highly recommend creating a podcast website to increase your discoverability. By incorporating your audio files and optimizing your site for search engines, you can create a new source of traffic and attract listeners searching for the topics you cover.

If you want to find keywords that are relevant to your podcast content, LowFruits is a great option. This tool can analyze multiple mass search pages and see where you have the best chance of ranking.