Are your landing pages working?

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The goal is only one action.
You tell the visitor the most important thing right in the headline.
In the text, you focus on the benefits.
You have divided the content into smaller sections.

The landing page design corresponds to the email from which you bring visitors.
You use graphics and images to reinforce the message.
You hid the menu or anything that would distract the visitor.

You supported the landing page goal with calls to action that clearly tell the visitor what you want them to do.
In the forms, you only request information that is necessary.

Do you need to find out which elements interest users and whether they are directing their attention in the right direction? Then use heatmaps on your landing page . In our opinion, the most important indicator uae email list of effectiveness is the conversion rate.

So don't forget to test each modification made and evaluate its impact. To do this, use A/B testing , where you divide visitors into 2 equally large groups and offer them the current appearance of the page and the proposed change. Thanks to this, you can easily evaluate which part achieved better conversions.


This concludes the introduction to landing pages. But it will come in handy. In the next article, we will discuss connecting a landing page to e-mailing.

If you have a landing page in your backup that interests you, we would be very happy if you would share it.