How does Ecomail see email trends for 2020?

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Of course, we continue to expand the machine learning used to fight spambots and predict appropriate content in emails, and we have a brand new email and web form editor coming soon.”

"You may have noticed that email communication is trying to catch up with modern marketing channels. Email messages are increasingly approaching communication on other channels, such as social networks, with the aim of reaching a younger target group. Therefore, we are seeing interactive elements in email, such as videos, gifs or countdowns. Various animations, animated buttons or the so-called 'rollover effect' are also starting to appear."


An interesting new feature is Google's new framework – AMP for Email (Accelerated Mobile Pages). It allows you to create more advanced interactive emails, for example with a carousel in the email body. However, they are currently only supported in Gmail, Yahoo, Outlook.com and Mail.ru, and only for desktop.

Customer-generated content – ​​use content directly from customers. This will turkey email list help you achieve a higher level of authenticity, which is in demand in today’s Instagram world. It can be reviews of an e-shop, a service, or photos of a customer with a product. Product reviews are great for an abandoned cart reminder, for example.

BIMI or Brand Indicators for Message Identification – be more visible and increase your open rate. Thanks to the newly introduced BIMI standard, you can set your company logo in addition to the sender's name. BIMI currently only supports OATH/Yahoo, but Gmail is eagerly awaited.