Is your lead magnet a real asset?

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Knowledge quiz, test – in exchange for contact, you can also offer to test IQ, correct choice of clothing size, driving skills, or even eyesight. The test should be thematically close to your field, keep that in mind.

Case study, review – there is nothing more appealing than good experiences from your customers and the great results you achieve with your products. Share the reviews you have collected from your existing customers and feel free to add an electronic case study summarizing what you have achieved, how you have already helped other people and how your products have proven themselves in practice.

Checklist – a checklist that resembles a shopping list that you might write yourself. However, a checklist is much more sophisticated. It allows you to guide the reader through a more complex process or teach them something step by step.

Content Unlock – a special form of bonus magnet that is very oman email list tempting. The reader only sees part of the article, the rest can be read after entering their email. Use this magnet, for example, to test several products and provide the results only in return for contact.

So now you have some tips for bonus content to offer to the public. But keep in mind that an important part of such content must also be a visible call -to- action ( CTA). The ideal form of this is a button that you can simply click.

Put yourself in the role of someone looking for a product or service in your industry. How to attract them? Set the parameters of the right lead magnet . Follow the steps and see if the magnet you have created:

solves a reader's problem,
is specific and you are not beating around the bush,
well remembered,
has real value compared to other information (e.g. competitive information),
is easily accessible,
is sufficiently professional.