A section of a blog article with a button that redirects the recipient to the rest of the text on the website;
news from the industry and in the area of products or services;
interesting facts related to your business.
This is possible with most email systems, such as Drip . Just install it on your website and it's connected to your email. It works like this:
Whenever an email reader clicks through from the message to your website , you'll be notified. They don't even have to log in.
When a user is logged in to the website , the email system immediately learns about it and monitors what the person searches for on the website and what interests them. And if you currently have the system connected to brazil email list automation, you will receive an email when the tool has sent an email to the person in question or tagged them.
The icing on the cake is the fact that the tool remembers a visitor once tagged so well that it can immediately identify them on their next visit, without having to click through to the website from the email again. In short, they just need to come straight to your site.
The advantage of both points is that you have an overview of what your target customers are most interested in, what they click on. You can then divide them into several segments and address them in a targeted manner.
Don't be fooled by GDPR in direct marketing
Anyone in marketing should also be familiar with the GDPR principles , i.e. the principles of personal data processing, handling and protection. As for direct marketing, always include information in your message (or refer to the target document) about how you process users' personal data and that they can unsubscribe from your emails (and your contact database) at any time. You can read more about GDPR here .