Easily integrates with other Driftrock tools

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You can also save your targeting groups and quickly create all the possible ad and audience targeting variations you can think of, so you can experiment and see how they impact your CTR and ROI.


As usual, and in line with our "app store for marketing tools" model, Create is a standalone tool but integrates seamlessly with our other tools. You can easily use your automated Custom Audiences in your ads in Create, and you can also analyze your campaign performance with Open Book's incredible reports.Nothing is constant in the digital landscape, and this year, like all previous years, has seen some interesting changes in the digital advertising industry, such as Twitter's objective-based (CPA) campaigns, the introduction of Instagram ads, and, of course, the relaunch of Atlas after its acquisition by Facebook.

With 2015 just around the corner, all of us marketers are busy gcash data planning and strategizing for the coming year, so we've put together a list of trends we think will have a major impact on the social advertising industry.

1. Social Shopping in THE Year of Ecommerce

There's good news for ecommerce businesses: 2015 is going to be all about you! At the beginning of the year, we learned that Facebook and Twitter were testing "Buy" calls to action for their ads, and just recently, Facebook launched a new advertising product, the multi-product ad, and improved website custom audiences, specifically aimed at ecommerce.