email has a major impact on open rates

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Email body copywriting . Use A/B testing to find the most effective variation. Change the tone of communication, use short/long text variations, play with formatting or bullet points.
Email Sender – In the personalization article , we discussed using a specific person for the sender instead of a brand. You can try out what works best for you as part of your testing.

A/B testing is a simple and effective tactic to achieve effective email kuwait email list campaigns. To evaluate your tests in a relevant way, test only one part of the email content and possibly also one that determines the open rate - such as the subject line, sender name or time of sending.
you in the right direction for higher conversions.

Testing radical changes – if you start testing several changes at once, you won’t have a chance to find out which ones led to success. Again, everything in moderation.

Testing that ultimately brings no benefit – it often happens that companies start testing a newsletter subject, evaluate that option B is better, but subsequently cannot use it anymore. They will not send the same newsletter again. Before testing, always keep in mind what you want to achieve and how you will work with the information you have acquired.

Do you have experience with A/B testing yourself? What tests have brought you the best results? We would love for you to share them with us in the comments.