Let's also look at welcome emails

suchona.kani.z · Post by **suchona.kani.z** » Sat Apr 19, 2025 5:19 am

We miss the call-to-action button, but it’s effectively replaced by in-text links that lead to sign-in and clear instructions on how to create your board. We give it points for being short but getting the gist of it .

The Blažek men's fashion store has a great website, and its welcome message is simple but effective . This is exactly the kind of welcome email where the company uses the look of a real letter , not a graphic newsletter. We give plus points for the friendly and personal text, which shows how much the retailer values its customer. It is also worth highlighting that the company sent a customer card in the welcome email, the barcode of which we have only hidden.

The Rondo gaming portal chose the following form of welcome email. In its message, it personalizes and encourages account activation using a button. Although it is not entirely necessary, there is also the option sweden email list to click through to information about the processing of personal data.

The farewell is also nice, welcoming, and personal. The inclusion of the writer's name played a big role.

A nice example of a welcome email is also the message from the travel portal TripAdvisor.

Although there is no personal address, the graphics are nice. There are calls to action .

The NašeVitaminy.cz e-shop entices you to click through with a 10% discount for registered users, offers a free e-book download, gifts with orders, benefits from contracted partners and other benefits.

To begin with, the company came up with a caliber that was too large, it could have kept many of the benefits for other newsletters.
The welcome email is too long. The calls to action are quite colorful, but that is not a prerequisite for them to be effective. It is appropriate to use only one color for the main calls to action , and you can add another one for secondary calls.

Too many colors are confusing, the customer may not know what to do. We also do not recommend matching the color of the button with the color of the image.