You don't know your target audience well

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What are the needs, wants and hobbies of your (potential) customers? Do you know what they like, what bothers them and how your product can positively impact their quality of life? If not, you will have a hard time creating email content and it will probably be neither attractive nor beneficial to your recipients.

What about it? Before sending, make sure that the email brings real value to the recipient and is understandable. Speak in the “language of your tribe” (we discuss the tone of communication on our sister blog ) and don’t forget about segmentation .

Your emails are too general
As more and more businesses embrace the power of email marketing, it's easy denmark email list to get lost in the mass of newsletters. Your email open rates may have dropped simply because they look like everyone else's and don't seem to provide valuable information.

What about it? Stand out from the crowd: differentiate yourself with content and design. Personalize . You probably know your customer's name - don't hesitate to address them (for example, right in the subject line) or wish them a happy holiday. Based on the customer's previous behavior on your website, send them only information that interests them and will be useful to them.

Did you find yourself in any of the 5 reasons that will no longer prevent your email campaigns from converting higher? Let us know in the comments.