Once you have a vision of your expected CPAs (and the test campaign will by no means be representative of what you can expect; it's just a guideline), you can set up your campaign with "appropriate" budgets.
If you can, front-load your budget to the smallest number of adsets possible to give your adsets as much chance of success as possible. This is especially true if your budget is limited.
When determining your budget per adset, in an ideal world, you'll chinese overseas america data want to set a daily budget of approximately 10 times your CPA. I'll explain why below.
A good way to concentrate your budget on an ad set is to combine your audiences into one. This may seem counterintuitive and will reduce your ability to predict which specific audience performs best. However, Facebook's own advice supports this approach:
"Only separate a target audience into its own ad set if you're bidding differently to reach people in that audience compared to your other audiences. Otherwise, combine your audiences into one ad set with a larger budget.
Setting Adset Budgets
-
MasudIbne756
- Posts: 61
- Joined: Sat Dec 21, 2024 3:52 am