It's essential that you have an established sales funnel and use automation to send the newsletter to each subscriber depending on their stage in the sales funnel.
In other words, create automated scenarios to send welcome newsletters, birthday newsletters, data updates, or abandoned cart recovery newsletters, for example.
Sending will be automatically triggered when the contact is in any of these scenarios.
Automation is an excellent loyalty and conversion strategy. Know your contacts well and send them the newsletter that provides a solution to their needs at the right time.
The biggest benefits of marketing automation are:
Optimize offers and conversions: Thanks to its detailed c level executive list statistics generation and its statistics, it predicts the consumption patterns of our contacts very well.
Maximize marketing team productivity: Free up your company's employees' time on repetitive tasks, giving them time to pursue higher-value projects and strategies.
Increase your reach: The automated workflow triggers a series of messages at just the right time and at the right stage of the sales funnel for each contact, no matter how large your list is.
Personalize user experiences: In this case, we recommend implementing A/B testing and segmentation. These practices help us understand user behavior within our campaigns and allow us to identify their preferences. This way, we can increase engagement.