86% of the world's population has a mobile phone, and Spain is the fifth country with the most mobile device usage. This is the era of M2M, or Machine to Machine, in which machines communicate with each other and everything is hyperconnected: this was country email list stated by Carmen Beamonte, account director of Vodafone 360º & Mobile Apps Projects, at OMExpo, the online marketing event held in Madrid on March 21 and 22.
In this context, "an ideal mobile marketing strategy should include improving user well-being as an objective ," further warned Paco Ruiz Nicoli, CEO of Wantham. The problem, Nicoli acknowledged, is that "there are many entertainment apps that improve user well-being, but very few of them are backed by a brand." In other words: there is still a long way to go, and a high opportunity cost is being incurred.
1. StreetMuseum .
Launched in 2010 by the Museum of London to raise awareness and create buzz around the opening of its new art galleries, they geolocated hundreds of images of old London from their archives. By focusing a phone camera on a specific location, the app would overlay the old image of that same location: a simple way to travel back in time and get a different view of London. But it's best to watch it on YouTube:
The result: visits to the Museum of London tripled , and the app was so successful that soon after, they created the Londinium mobile app in partnership with the History TV channel . With it, users can locate ancient Roman sites in London and "dig" with their fingers until they discover precious archaeological remains.