Be on the same platforms as your target audience
What Social Media platforms are you using? You don't have to use them all, but maybe it's time to step out of your comfort zone. Do some research, find out where your demographics are, what platforms they're using, and where your new customers are coming from.
"It's always a good idea to be on the three major social media platforms: Facebook, Twitter and Instagram . Most people will tag brands and companies in their media about an organisation. If you're not on social media, buy phone number list it's just a missed opportunity." — Alan McGill, senior marketing manager at Australia's Best Writers .
Hashtag Campaigns
If you already have a devoted group of followers, it might be time to start a hashtag campaign . This is simply where you encourage your audience to use a specific and unique hashtag. This could lead to your social channels, and in turn, your organization, being pushed to the top of trending pages.
This is a really great way to get in new people's feeds. This will increase your followers, traffic, and hopefully profits.
This is also a great way to interact with your existing followers, letting them know you appreciate them. Reposting their photos or videos, with the designated hashtag, will create a real connection.
Create a contest
Everyone loves free stuff, people love to win, and most people love a contest. You have most likely seen and even entered a contest on social media - they really get people interested.
To do this, simply create a post that offers something great, set some guidelines, and wait for the reaction. Maybe the rules could be "post a photo, tag us, like, and share for a chance to win."
These types of contests can drive a lot of new customers and loyal followers to your website. As a nonprofit, people may even feel obligated to donate a little money . It’s a win-win for everyone involved.
Ask
“If you don’t ask, the answer is always no” – wise words from Nora Roberts, and extremely relevant in this context. There is absolutely nothing wrong with asking people to like, comment, and share. If you get a new like, that’s a feat.
Ask team members, volunteers, and customers to spread the word. Nonprofits have such a good reason to want to spread the word, most people would be super happy to help, too.
Another way you could use the power of asking for UGC is with reviews.
“Encouraging your audience to leave reviews about your organization could really boost your user-generated content. This could be on social media channels, Google , or other company websites. Remember, if you get a negative review, don’t sweep it under the rug—deal with it head-on,” says Natalie Andersen, CEO of GetGoodGrade.com .
Engaging with people
If you follow the steps above, you could get a lot of attention. The best way to stay on top of everything is to engage.
Thank people for following, sharing, and liking. Follow people. Repost other people (and give them credit) and check all your tagged content. If you have started a hashtag campaign, make sure to check it regularly.
If you keep engaging, you will keep getting new followers. Social media users don’t react to bots, they want real-life interaction and engagement. This also ensures that people will keep tagging, liking, and sharing your posts as well.