How do you conduct keyword research?
Keyword research is a core aspect of SEO, making it a question that is likely to be asked in all SEO interviews.
Understanding how to find and target the right keywords can significantly impact a website's visibility, and if you're applying for an SEO role, keyword research will likely be one of the tasks you'll be performing regularly.
Keyword research tool
To conduct keyword research, I start by identifying the main topics relevant to the office 365 database business or website. I use tools like Google Keyword Planner and SEOptimer to find keywords related to these topics and analyze their search volume, competition, and relevance.
I also look at competitors' keywords to identify opportunities. After compiling a list of potential keywords, I prioritize them based on user intent, relevance, and likelihood of generating targeted traffic.
Here is a sample answer for this SEO interview question
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