In the early days of the internet, with the first search engines, it was common to find incongruent, keyword-stuffed, and over-optimized content, as this was the easiest way to rank a site in the SERPs.
That has changed today, and with the phone number library technological advancement of Google's algorithms, the copywriter's work is becoming increasingly important: to achieve ranking, they must offer quality to users and perform the necessary SEO optimization for search engines.
One of Google's most recent changes was the introduction of its BERT algorithm , which focuses on search intent. Keywords are no longer enough: you have to offer the exact content users are looking for and address their questions and needs.
SEO copywriting brings a human perspective to content, making it easier to maintain good search rankings today if your content is designed for the user, not bots.