It's been 4 years since TikTok was launched. It may seem shorter, because you've heard a lot about it in the last year. In those 4 years, the platform has grown enormously in popularity and use worldwide. Young people between the ages of 10 and 19 in particular have found their way.
And what about organizations? TikTok does not seem to be as popular there as it is among young people. The use by marketers is still lagging behind, certainly in our country. Nevertheless, the app offers various possibilities for brands and marketers, certainly if your organization focuses on the younger generation.
TikTok in a nutshell
To give you a bird's eye view of TikTok, VizionOnline has developed the infographic below. The job function email database visual gives you a summary of the usage and possibilities for your organization. Did you know, for example, that users are active for an average of 45 minutes per day? And that 80 percent of users use the app on an Android phone?
Advertising
In addition to working with an influencer, the platform also offers advertising opportunities. The options are not yet extensive, but it is expected that this will be the case soon. TikTok offers various advertising options, such as in-feed ads, which will show your ad in a user's newsfeed (timeline). You can also use brand takeovers, which allows you to specifically reach a group of users with an interest in a certain category. A creative option is a hashtag challenge, which allows you to create more engagement in a short period of time.
Want to learn more about the use and possibilities of TikTok? Scroll down to view the infographic. Click on the image to view a larger version of the visual.