Customer service, social media management, and marketing were often separate silos in the past. However, a convergence and unification can now be observed in the marketplace business. In the marketplace world of 2022, it is no longer sufficient to provide customer service only via phone and email.
Reviews, ratings, and customer questions must now also be considered on fusion database marketplaces and online platforms for effective customer experience management. This is the only way to provide comprehensive customer service – entirely in line with the omnichannel strategy.
Software companies specializing in the marketing industry are now expanding their offerings. In addition to the widespread social monitoring on social networks like Facebook, review management on platforms like Amazon and Google is now becoming increasingly popular. Software companies and agencies also now offer a wide range of services related to Amazon and the new marketplace world.
The marketplace world in 2022:
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