Because the entire organization benefits from a more social approach to social media, Altimeter advises looking beyond just the marketing and communications departments. Therefore, involve management, convince leadership of the importance of a 'social commitment telegram data ' to social media so that they can make their employees aware of the importance and effect of this.
Leaders can take a top-down approach and involve different departments. Consider:
HR
marketing
communication
customer service
product development
sales
Together with these departments you can map out a clear strategy. This will have a positive effect on the result.
It is true that leaders have ignored social media as a 'business tool' in recent years. But there is good news, Altimeter indicates that the interviews show that a change is taking place. Because they have started working with social media themselves and have experienced its power, more and more executives understand the impact that social media can have on organizational goals.