How will SEO change in 2025? 10 experts share their opinions

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If you've been working in SEO for a few years, you know it's an ever-changing field.

Just when you think you've "mastered" the latest algorithm update, a new "trend" emerges that messes up the "rankings."

Over the years, we've seen SEO evolve from simple "keyword stuffing" to today's mix gcash database of "user experience," "AI-driven personalization," and "search intent optimization."

As we approach 2025, the question on every marketer’s mind is: What’s next for SEO?

Will AI dominate the way we create and optimize content? Will zero-click searches make it more difficult to maintain organic traffic? And how can companies future-proof their strategies against these changes?