Before I let you go, I wanted to compile a few bonus tips that can help you with creating and leveraging all of that wonderful content you're going to produce!
You know what often goes wrong with content creation? It’s not the quality of the content. It’s the lack of dissemination and distribution that goes into it. Be proud of everything you can bring to your customers, and share it without moderation. There are many effective (and profitable) channels available to you:
Marketing operations on your site, which will allow you to capture the consents and data of your visitors . If you take the example of Bohin earlier, this is a content download operation present on the brand's site and relayed from its home page to capture as many visitors as possible.
Welcome scenarios , also often called “welcome packs”. These turkish phone numbers sequences of several emails will give you the opportunity to promote a certain number of your brand contents when a visitor subscribes to your newsletter.
Newsletters , precisely, are a wonderful medium for distributing content that is highly engaging. They also allow you to alternate with purely commercial approaches . I remember an interview with Allopneus , who told me about the success of their strategy on this point: " We make newsletters that are exclusively content newsletters. We see that they have a better conversion rate. And they generate fewer unsubscribes than promotional newsletters."
Post-purchase marketing automation scenarios , for their part, will allow you to enter into a logic of lasting relationships, commitment and customer loyalty , thanks in particular to all the content that we saw in the last part.
There are also other essential media such as social networks, blogs, etc. In any case, remember that the key to success lies in multiple exposures and the repetition of your presence.
Take care of the distribution of this content
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