Within the world of marketing, the innovation of techniques and the refinement of strategies are advancing at a dizzying pace. Therefore, creating evergreen content is the greatest challenge today.
Just when you think you're up to date, there's probably another crypto users database tool developed that you should immediately study to keep up with the hype.
A similar thing happens with content creation: it seems like everything has already been said. This leads to ephemeral texts containing highly up-to-date information, but whose validity is short-lived, abounding in an attempt to be trending.
However, there is another type of content that may be in vogue at a given moment but remains relevant over time: evergreen content. Watch this tutorial from famous English chef Gordon Ramsay on how to make the perfect burger: