If you've successfully brought your client to the point of purchase in the marketing funnel , it's because you've done a great job, and they've already gone through the previous phases: TOFU, MOFU, and BOFU. However, this stage shouldn't be confused with the closing phase; unlike the closing phase, it focuses specifically on the likelihood that a person will purchase a product or service.
Therefore, a successful marketing strategy must be based bc data brazil on what consumers are looking for and strongly influence their thoughts and choices. But what is this stage of the funnel all about? What is its importance, and how is it measured? Well, let's find the answers.
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Purchase intent is a consumer's expressed preference for a brand or product over a competitor. However, since it is merely declarative data from the target audience, it does not always correspond to actual sales.
In other words, it's the probability that a consumer will purchase a product or service within a given period of time. This metric is of great importance in marketing, as it helps devise appropriate promotional strategies and increase sales, as well as open and segment markets.