In 2021, the trend for small and medium-sized businesses was to make sales, with better opportunities than they thought they had through social media. They also relied on search engines or SEO to increase website traffic and thus boost conversions.
The form of optimization rose this year and was noted since 8 stockholder database out of 10 companies invest in social media marketing and SEO positioning , that estimated means that 39% of companies in the world plan to invest according to HubSpot.
The reason positioning has become so important is that the distance between users and brands needs to be bridged. In research conducted by HubSport, 85% of companies surveyed stated that sales are their priority.
Articles with more than 3,000 words are 4 times more likely to convert than short posts, and receive three times more traffic , according to a HubSpot analysis.
Brands also revealed that 55.70% seek recognition, 51% responded that they seek to increase revenue, 44% want to increase demand for their products or services, and 25% seek to increase engagement.
Content marketing continued to be a key ally in marketing in 2021. But it not only emphasized the creation of written media, but also emphasized video marketing.
In this way, the audience that brands seek to reach can learn about their products.