A whitepaper is a document that functions as a guide: its purpose is to offer users a solution to a specific problem or an explanation of a topic that requires specific knowledge.
In other words, it provides information for broad research on a zalo database particular topic. Although it can be confused with an e-book, the whitepaper is strongly oriented toward the B2B (Business to Business) market.
Another difference lies in their length: while an e-book can be between 10 and 200 pages, a whitepaper ranges from 5 to 12 pages.
Furthermore, whitepapers are presented as a great marketing tool for offering quality content and are essential when generating an action plan due to the benefits they provide.
In short, they transmit information:
Specialized.
Original.
Exclusive.
Trustworthy.
The Whitepaper as a Quality Lead Capturer
According to the WebsDirect portal , 82% of companies generate white papers to capture leads, to stand out from the competition, and to become a benchmark within the sector.
The reason why generating white papers or reports is so effective is that the information provided to users is practical. This helps boost conversion rates.
The user should be able to conclude that the document has a certain authority because it offers solutions and provides additional data that will be useful. This way, the reader will be persuaded and their level of trust in the company will increase.