Sharing case studies with your target audience is a powerful way to reinforce the value of your products or services.

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Elicit trust and credibility using peer influence
The best marketing strategy that a business can have is word of mouth.

Customers in the United States are far more likely to purchase from a brand that someone they know has recommended. Word-of-mouth marketing is what marketers work hard for, what they seek, and what can propel a brand from obscurity into a household name.

Many other types of content are typically self-serving, but case studies are all about the customer. When an actual customer opens their mouth, they become a third-party brand endorsement which encourages trust and loyalty.

Any type of endorsement has some value, and case studies are no different. The more details you provide, the more qualified leads you will attract, and the more customers you will have.

Attract qualified leads and convert more
Research surrounding case studies and related types of peer recommendations shows that they are very effective in not only attracting customers but attracting the right types of customers.

97% of B2B customers rely on peer-recommended content, including case studies, citing them as the most reliable type of content. When it comes to consumers, 88% trust case studies and other types of peer-recommended material as much as they trust recommendations from their family or friends.

Incorporating case studies into your marketing campaigns and customer onboarding trails will allow your prospects to see real-world scenarios showing how your products are being used to solve real problems.

If a customer or prospective customer is having trouble in a certain area, one of your representatives or salespeople can refer to the case study that lines up the best with the prospect’s problem. The prospect can then see how others have handled the problem by utilizing your products or services.

Main Types of Case Studies for Business
A business case study is not just a generalized term, a one size fits all marketing ploy. It is a highly specialized type of content that can breathe new life into your brand and become a vital part of your business strategy.

There are four main types of case studies:

Critical Instance Case Study
This type of study answers cause-and-effect questions. It examines a brazil cell phone number list situation in a very detailed manner with a key characteristic of avoiding generalization and universal assertions.

Cumulative Case Study
This type of study aggregates information from several sources that occurred at different times.

Exploratory Case Study
Also known as a pilot case study, this is a condensed version that precedes a more in-depth analysis. It is primarily used to aid in determining types of measurement and identifying questions before launching the main research.

Illustrative Case Study
This type of study is mostly focused on being descriptive and is the type that is most commonly associated with case studies. It outlines the problem, usually one or two situations to illustrate the challenge, then move on to the solution.

Within each of these types, one or more areas of business may be explored, including: