Instagram ads with the lead generation objective are a great way to collect user information. Plus, this objective supports all types of Instagram ads.
This way, your company can have access to data such as your email addresses and contact phone numbers. This information can be used in special actions:
Email marketing campaign,
Product launches,
Conversions
Conversions are a great B2B Instagram strategy option for eCommerce businesses looking to drive sales.
So if your company wants to optimize for leads that complete a specific action in your app, you need to have the Facebook SDK installed. This way, you can use conversions as your goal in a B2B digital marketing strategy.
Types of ads available in a B2B strategy for Instagram
There are five different types of ads you can explore on Instagram:
Images
This is a simpler format, which uses a photo in landscape bahamas mobile database or square orientation. Therefore, it is one of the least complex types in terms of visual resource requirements, as it only requires the use of a single image in good resolution.
Videos
It is now possible to use videos up to 60 seconds long, filmed in both horizontal and square formats.
So your company can explore this format for a number of purposes:
Product launches,
Brand strengthening,
Limited time promotions and offers,
Support for industry events, among others.
Carousel
This carousel ad can have two to ten images and/or videos that users can view by swiping their fingers.
Therefore, the format can be very useful for promoting a product catalog, a mini user manual, among others.
Slideshow
Slideshows are very similar in presentation to video ads, as they appear as a single piece in users' feeds.
But the difference is that these ads are made up of a series of static images, played like a video. You can also add text and audio to your business slideshow ads;
Stories
It also allows brands to advertise with photo or video content that remains available for 24 hours. This format is recommended for advertising limited-time promotions, pre-sales, among others.