To improve this, think about the questions below before launching content for sales enablement.

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There is no doubt that it is easier to send everyone on your list the same flow, which certainly will drive some engagement and conversions.

But you can reach greater results by segmenting your persona and the funnel stage. That way, you will dialogue exactly with your audience’s interests and requirements, increasing conversion rates and performing better.

Valuable experience
You don’t want your prospects to hit a dead end. So, be very careful about the actual experience you are creating with your marketing strategies.

Pay attention when choosing content recommendations and proposing calls-to-action, because they should be relevant considering your persona and, especially, the sales funnel stage they are at.



They will help you to create strategic content that supports the sales azerbaijan cell phone number list team’s goals, supports customer education, and provides valuable insights about the audience for sales and marketing.

What common questions do salespeople ask, and how can you answer them before the first contact?
How educated should a prospect be before they reach the sales team?
At what point during the customer journey should you start pushing prospects toward the sales team?
Who are the prospects that reach out to sales? Have you in fact created a persona for that customer?
How to create content that drives profit
Now that you already know how interactive content experiences can reach your audience and make them continue their path through the company’s sales funnel, you must be wondering where to start.

Ion Interactive is the answer. This platform empowers marketers to create content experiences at every stage of the buyer’s journey.

Ion has defined and led this movement in the marketing universe, prompting marketers to think beyond content creation and put their customers first by focusing on their experience.

With this platform, it is possible to create interactive content from Ion’s built-in collection of prefabricated interactive experience templates. They can be branded, customized, and launched without technical development — many in under an hour.

Ion has over 1,500 combinations of data-driven logic available that can be explored to create attractive and memorable content without worries about coding.

Another plus of Ion is that you can utilize your existing team — and existing content — to create interactive experiences that drive sales. Ion’s marketing technology and services deliver measurable business value for hundreds of brands and agencies.


discover interactive content
What kind of interactive content you can make with Ion?
Ion Interactive launches, customizes, and tests all types of engaging interactive digital experiences, like infographics, eBooks, assessments, quizzes, lookbooks, interactive white papers, calculators, wizards, configurators, etc. The platform delivers competitive differentiation, conversion performance, and lead quality for in-house and agency teams.

Below, we’ll sum up the specifications of these kinds of content so that you can better understand how they work in your marketing strategy.

1. Quizzes
Quizzes are one of the most popular examples of interactive content. They are usually found on companies’ websites, blogs, and social media, providing information in a fun, educational, and dynamic way. Did you know that 96 percent of users who start BuzzFeed quizzes finish them? This statistic shows why investing in this kind of content is a good strategy for generating new leads.