Geo-targeting in PPC campaigns is a great way to increase the profitability of your PPC advertising. The only problem is if you are creating a campaign for a company with multiple locations. A local PPC campaign can be a bit chaotic in that case. First, it takes a lot of time to create and maintain all of its local variations. And second, if you are trying to reach local prospects in many places, with different ads and landing pages, the costs involved can easily wipe out the profitability of your PPC campaign.
Luckily, there are smart strategy tools at your disposal netherlands phone number data that can help you tailor your PPC campaigns to local users and target multiple locations at once without much effort. Let’s take a look at how.
Maintain a clear structure in your campaigns
If you want to manage a more complex campaign, you can’t do without a proper structure. If you have thousands of keywords, hundreds of ads and landing pages in your campaign, all separate for each geographic location, you will soon have a huge chaos that no one understands. A well-thought-out structure will bring order to this chaos.
Identify a set of keywords for each campaign
Your goal when creating a keyword set is to group your keywords into groups based on the intent with which users are likely to search for those words. You can read about grouping keywords by user intent in this older article. Each of these keyword sets should represent a specific stage of the buying process, depending on your overall PPC strategy.
For example, if you’re running a PPC campaign for nutrition advice, divide your campaigns into the following stages:
Decision stage . Focused on people who already know what they want (i.e. lose weight) and have already decided to pay for the services of a nutritionist.
Local visitors are a valuable and effective source of conversions
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