Determining and tracking conversion value

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To measure ROAS and view this metric in Google Ads, you'll need to add conversion values ​​to your conversion actions . By assigning values ​​to individual conversions, you'll see not only the number of conversions that occurred, but also the total value of all conversions and the value of each individual conversion.

There are two options: With conversion tracking, you nepal phone number data can either assign the same value to all conversions based on a specific action, or you can have conversions set to dynamic values ​​based on individual transactions.

If you are running an e-commerce campaign, setting up dynamic conversion values ​​is often more advantageous. Most modern e-commerce solutions support counting transaction values ​​into conversion actions. Getting started is not complicated and only requires a minor code modification on your website.

Optimize your account for ROAS
Once you've set up conversion measurement in your account, you can start optimizing for ROAS. You should have a sufficient amount of data available before deciding how to adjust your campaigns . This usually means at least 100 conversions per campaign.