Semantic search and PPC advertising Google Ads

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Semantic search is the future of PPC advertising on Google. In fact, Google is constantly changing its algorithm in line with how people search and how Google understands the intent of searchers.
In 2017, Google reclassified “exact match” keywords from a syntactic category to a semantic category. You’ve probably heard of semantic search in SEO discussions, but like most people, you may still be unsure of how semantic search actually works.

Once you understand what semantic search is all malta phone number data about, you’ll have a significant advantage over other advertisers, allowing you to create more effective and profitable campaigns . If you want to take advantage of semantic search, you should first understand the keyword match types in Google Ads. It’s essential to create the right advertising strategy so you can target the right users.

What is semantic search?
Semantic search focuses on the meaning and intent of searchers behind entering a keyword into a search box. It focuses on the principles of language semantics and, unlike other search algorithms, is based on the context, intent, and concept of the search query. With skippable ads, your audience is able to skip a video after watching it for five seconds. However, you only pay if visitors watch it until the end or for at least 30 seconds. These ads are great for increasing page views, improving brand awareness, and reaching customers who are at the top of the marketing funnel . Skippable ads are also great if your product needs a demo video that best highlights its features and benefits.