What is a marketing funnel?

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A marketing funnel is an imaginary funnel that guides customers through the purchasing process. It is usually divided into three main parts.

At the top of the funnel, our marketing goal is to engage the widest possible audience and raise awareness of our brand or product. This is where a potential customer with a problem learns about the kuwait phone number data existence of a solution.
In the middle of the marketing funnel, we reach out to potential customers who already know about our product and are looking for details. The goal is to build trust in our brand.
The last, narrowest stage of the funnel is called conversion. The goal is to push a potential customer to make a purchase.
The users who see your ads are at different stages of the funnel – the path users take from identifying a problem to purchasing a solution. You should therefore segment your PPC campaigns so that different ads reach customers at different parts of the funnel, offering them exactly the solution they need at that moment. Not only the ad texts, but also the landing page where the visitor reaches after clicking on your ad should be adapted to this requirement.

It’s not very effective to send a customer to a sales page early in the marketing funnel – they probably won’t buy anything. Instead, send them to a page with additional information about your product and allow them to decide that your product is the ideal solution to their problem.