analysis of page visibility in search (in percent) – shows the visibility of the site for search engine users;
traffic assessment – it is important for the owner of any web resource to attract more targeted visitors to it;
lead analysis – the number of potential clients who left a request, ordered a call or filled out a feedback form;
Conversion analysis – the percentage of users who have completed the target action, out of the total number of site visitors;
Profitability assessment is an important criterion for analyzing the effectiveness of commercial website promotion.
Turning data into action strategies
1. Interpret and analyze SEO data. It is important to understand jordan cell phone number list the meaning of different indicators and their relationship to each other. For example, if a site has high traffic and at the same time a high bounce rate, this indicates that visitors are not finding what they were looking for on the site and are quickly closing pages.
2. Calculate a strategy based on data analysis. At this stage, you need to develop a strategy to promote the site in the search results. For example, if a company discovers that 80% of visitors access its site from mobile devices, then it needs to optimize it for smartphones and tablets.
3. Implementation of the strategy. Having developed a plan, the specialist must implement it by performing the necessary actions, for example, implementing a mobile version of the site, creating new video reviews, improving the technical parameters of the site.
Tips and tricks for using web analytics
To make analytics work to your advantage, consider the following recommendations:
install counters, for example, Google Analytics, Yandex Metrica;
Install Google Tag Manager on your website and set up macro and micro conversions;