By following the recommendations for creating effective press releases, using ready-made formulas and structure, you will be able to convey key messages to the media and potential clients. It is also important to correctly distribute press releases through various channels: mailing services, thematic sites, social networks and direct contacts with journalists. Competent use of press releases will help to increase brand recognition, improve online visibility, gain audience trust and attract new clients.
Creating a card. Many newcomers are interested in how to promote a product on Ozon. If you have recently registered on the marketplace, then first fill out product cards, set attractive prices for buyers and organize fast delivery. The positions of cards in the search results will depend on how you do this work. And the higher your products are, the more likely algeria cell phone number list it is that buyers will pay attention to them and buy them, which will help you save on promotion.
Let's see what is included in the product card on Ozon:
Name. If you do not specify it, the marketplace will “invent” it itself, based on the product description in the card. We advise beginners to use a simple formula: “Product type + brand or manufacturer + model + significant characteristics, if any.”
Description. In it, the trading platform recommends telling the main thing about the product (what it is, how and where to use it, material, features). The online platform indexes descriptions, so if you are looking for how to promote a product card on Ozon, then keep in mind that you need to insert keywords into the texts. At the same time, avoid overspamming: it is optimal to write each keyword once.
Characteristics. In product cards, you can specify mandatory and additional parameters. It is advisable to specify everything. The platform takes them into account when it distributes products into different categories and sorts them in the search results based on the information specified by the user in the filters. Product parameters are also indexed on Ozon, so the most filled cards often appear in the search results.
Visual. To promote products on Ozon, add visual materials (photos, 3D images and short videos) to the card. They should be attractive to users and show the advantages of the product. Use infographics if necessary.