Email automation strategies for e-commerce businesses

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As the sender, you need to know whether the recipients are eligible to receive your messages. The decision to report customers' emails is one of the most worrying situations for businesses. If it persists for a long time, you may run the risk of encountering deliverability issues that may be difficult to fix. Engagement Over Time Timing is very important in email marketing. Customers who receive their messages at the right time are more likely to respond, click, or purchase.

With customer engagement data, you can see when south africa whatsapp data your customers tend to open your emails. As you evaluate this information over time, you will come up with an email plan that blasts messages at the most effective time intervals. This way, you can maximize response rate by sending the right email at the right time of day. Bounce Rate Bounce rate is not directly tied to the company's goals, but that doesn't mean it isn't important.

If you experience too many harsh bounces, your company may not be viewed as a reputable email sender. When emails bounce and get stuck in your ISP's filter, you could lose customers, money, and risk a lot of headaches in the process. Every Email Marketing Statistic Tells a Story Email campaigns help you identify patterns in your customers' interactions in terms of email marketing metrics. When put together, email statistics can provide you with the perfect formula for personalizing your customer journey.