Today we will expand on this information a little and discover what influencer marketing is , its origins, how it works and what future prospects it has. What is influencer marketing? Influencer marketing is a strategy that uses the influence of people with a considerable number of followers on social networks to promote products, services or brands . These people can be celebrities, industry experts, bloggers, YouTubers, or anyone who has a loyal and engaged audience through a digital channel. The key to this marketing lies in the trust and authenticity that followers perceive in these figures, which can translate into greater credibility and effectiveness in promoting products.
Types of influencers Based on the number of canada mobile database subscribers or their popularity, there are four types: Mega-influencers : celebrities with millions of followers. Macro-influencers : of 100,000 to 1 million followers. Micro-influencers : Individuals with between 1,000 and 100,000 followers, but with a highly engaged audience. Nano-influencers : users with less than 1000 followers, but with a high degree of influence in their specific community. Obviously, depending on our business volume and budget, some will be more accessible to us than others. History of influencer marketing Origins Although the concept of using influential figures to promote products is not new, influencer marketing , as we know it today, began to gain traction in the early 2010s with the rise of social media .