What else could they do better? We think a four-pack might be more attractive, and the price reduction isn't noticeable at first. It would be great to use more colors and even a more appealing font on the four quotes. Also, as is often the case with Cyber Monday subject lines, this one is a bit long. This puts the brand at risk of the message being truncated on smaller devices, but the benefit is that they put together the main message about the sale right from the start.
p.f. candle co. subject line: Yes, we are new zealand whatsapp data having a sale! Image via reallygoodemails Why It’s So Super First of all, their subject line doesn’t even mention “Cyber Monday.” They're banking on this fact and even highlight it in their Cyber Monday newsletter: You probably know what Cyber Monday is and you'll get an inbox full of deals. So they're here just to let you know that they are indeed on sale as well.
They start with an image rather than a title, which always attracts eyeballs and interest. Even if you don't know what the sale is, you'll see a product you want and will keep reading. They use the despised trope of Monday to present "Monday's Best" and let you know this great deal is "Today Only." They provide you with offers with photos and original prices, and the layout of the offers is attractive and distinctive.
How to use emotional narratives in holiday emails
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