Matt Mullenweg's Knowledge Panel

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If your site represents an organization, on the other hand, it will tell search engines something different.

There are also benefits to location-dependent SEO. You can use Schema markup to tell search engines where your website is located or where the organization you represent is located. If people are searching for a specific type of business in your area, you'll rank higher in search engines.

In addition to SEO, Schema markup will help with knowledge panels on Google. Knowledge panels are areas of information displayed to the right of search results. They relate to search terms and offer tables rich with information from various sources.

So, for example, if I search for Matt Mullenweg, I see a knowledge panel that tells me more about him.

If you add Schema markup to your WordPress site, Google will know whether your site represents a person or organization and what type of content is on your pages.

You can use it to populate your knowledge panel and ensure it contains ecuador phone number data more (and more accurate) information from different sources, such as your social media accounts.

Schema markup also helps with rich snippets and sitelinks . This is when your search engine listing includes not only your homepage, but also additional information such as your site content or a list of subpages within your site. Schema markup provides information that helps search engines extract that information and add it to their SERPs. These rich search results have been shown to increase average click-through rates .


Schema markup can also help you link your website to your social media accounts. One of the microdata elements you can include on your site is a link to various social media accounts, including Facebook and Twitter . This will help search engines use the two sources of information together to provide people with the results they need when they are searching for something about you.