Branded Hashtag Challenge

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In Feed Ads
In-Feed ads are video advertisements that appear among the organic content in TikTok’s “For You” feed as you scroll through your videos. These ads are natively integrated into the user experience and can include a call-to-action button to encourage users to engage further. These ads work best if they don’t look like an ad.

It is therefore crucial lebanon cell phone number list that the advertising content is engaging and integrates harmoniously with the rest of the content in the feed. The video must capture attention in the first few seconds to prevent the user from scrolling past without looking.

Branded Hashtag Challenges are one of the most interactive forms of advertising on TikTok. Companies create a challenge around a sponsored hashtag, inviting users to participate by creating and sharing their own videos related to the theme of the challenge. These are very useful if you already have a relevant brand or in the case of seasonal or special occasions (Christmas, Olympics, etc.).

This format is particularly effective for increasing brand awareness and engagement, as it encourages active user participation. Successful Branded Hashtag Challenge campaigns often go viral, generating millions of views and a large amount of user-generated content.

Spark Ads
Spark Ads allow advertisers to promote organic content already published on their profile or that of other creators. This format takes advantage of the virality of content that has already obtained good organic response, amplifying its visibility through sponsorship.

Using Spark Ads is a great way to maximize the effectiveness of content that has already proven to be popular with users, while still maintaining a natural and authentic feel.