Most companies pay more attention to total

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Revenueincreasing revenue is the objective of any company, which is why this is one of the phases of the pirate funnel that most attracts the attention of managers. Even companies with the most comfortable financial situation need to ensure that their activities are generating roi in order to maintain their profitability. Of course, not all revenues are measured in exactly the same way.

Tracking primary and secondary revenue is important for singapore whatsapp data business growth. numbers, rather than breaking down and separating accounts by customer to calculate the average per user. However, this last approach, if applied in the right situation, can be very effective. When you calculate profitability per customer, you have a much more informed view of the situation.

You can know, for example, which consumers are generating the most revenue for the company and how much you need to spend to retain them. Likewise, it is possible to track visitors who are already active customers, but not enough to generate a satisfactory roi. With this understanding, you can design your marketing campaigns to reach exactly the desired profile with greater effectiveness, which facilitates the entire management of the funnel.