As we have already mentioned in this post about electoral marketing , one of the biggest mistakes that can lead a candidate to lose elections is basing their proposals and, consequently, their electoral marketing, on “guesswork”. In other words, the politician and his team think they already know what the population wants and base their proposals on that.
Thus, they often miss the opportunity to address key elements that could captivate the target audience and establish a difference in relation to their opponents, missing out on a golden opportunity to stand out and win the elections .
In other words, if a significant portion of the citizens registered with your political manager are self-employed workers, for example, an essential action is that you come up with specific proposals and strategies for this audience.
Another example is the region where your contacts live. If most of them are concentrated in a specific neighborhood, how about thinking about actions targeted at that location? Keeping voters’ interests in mind is the first step to gaining their trust.
2. Carry out segmented marketing campaigns, using filters nepal mobile database related to gender, profession, age, region, among others.
After considering your target audience when outlining proposals and strategies, it’s time to communicate these actions to the right people. Personalizing your communication and showing voters that you’re thinking about them is essential to getting their vote!
Returning to the previous example, where you came up with specific strategies for a neighborhood in the city, you can send text messages or emails to people who live there, telling the recipient everything you have in mind to improve their quality of life.
For those already in office, the two main advantages of having a constituency panel are as follows:
1. Maintain a history of citizen requests and provide feedback.
One of the biggest challenges for elected officials is providing feedback to the public. If you don’t have good software, citizens’ demands may end up lost in different spreadsheets or even in physical folders.
Furthermore, a very common problem is not being able to group similar demands, due to lack of organization or excessive requests. This ends up wasting excessive time on requests that could be resolved simultaneously.
Therefore, the ideal is to register everything in an online system and create labels that allow you to group similar demands, solving several requests at once. In the same way, feedback to the population becomes much easier, as it is possible to send emails with the appropriate feedback, quickly and in a segmented manner.