HubSpot Objects Library
One of the least publicized and in our opinion most interesting new features of Spotlight. It is a beta that allows on all hubs (starting from the starter platforms) to access new object libraries and create new ones.
Let's take a step back: by default, HubSpot objects are contacts, companies, sales opportunities (deals), and tickets. With the Enterprise platform, you can create custom objects.
With Hubspot Objects Library, you can now have objects specific to your market and business, with the related properties already included.
Let's take a few examples to clarify czech republic phone number sample the scope of this update : those who work in the training sector can import objects such as courses, teachers, students... Those who work in real estate have at their disposal objects such as "properties" already populated with properties such as the various types of property, the measurements, the number of rooms...
So, starting today, you can say “stop” to botched deals and fancy properties : every object in its place thanks to the HubSpot Objects Library.
Enhanced conversions
Very useful update for those who need to optimize their Google ADS campaigns and have specific conversions under control that also occur outside the website. In the Google ADS / HubSpot integration it is now possible to track more specific objectives such as the change of lifecycle stage. By assigning an economic value to each stage, tracking conversions and importing them into Hubspot it is possible to optimize campaigns in the direction of customer research (Customer) and no longer leads.