AI in Google search: Google Search Generative Experience (SGE)

[samiaseo222]

Google is starting to test artificial intelligence (AI) that users will be able to use in search.
Google is about to completely change the SERP, or search results page. Let's take a look at what's coming and how it will affect your current marketing strategies .

There are still many unanswered questions about indonesia phone number data how SGE AI will blend into search results. Initially, SGE AI will be available to users who opt into a test , which is currently only open to the US. Fortunately, Google still says that the native part of SGE will focus on driving traffic to websites and keeping ads in search.

What will the AI ​​Google Search Generative Experience look like?
The user enters their query either in writing or via voice search and is then presented with a summary of the search results from artificial intelligence at the top of the search results page (SERP) . AI should work very well for complex queries.

Below the search results, it will always display additional questions that the user might want to ask. It will also offer a window where the user can type their own additional question.

SGE AI can also be used in a product search engine , where Google will present you with several possible options with product comparisons and reviews based on the product you are searching for.